Why SEO Has a High ROI – SEO ROI

By Lee Pearce on June 28, 2011 in SEO

SEO ROI. If you are not convinced as to the importance of SEO, then all you have to do is consider the costs of SEO vs. ROI. The cost of SEO services vary from company to company, but realistically the costs can start from as little as £250 per month and can go up to £1000 per month and beyond. This depends on the amount of work involved, the amount of competition in your market that you’re going up against and the amount of time required to achieve the results.

While these figures may seem daunting, one must consider the results that will flourish once rankings have been achieved. For example, let’s say you have a high quality cosmetic product that sells, and you can sell this product for £40 per unit. Each unit you make 50% profit (£20). You want to rank your website for a search term that brings in 20 visitors a day. Hypothetically the cost to achieve this ranking is £500 per month and it will take 6 months to achieve. That’s £3000 in total. Would you say this was expensive? I would disagree. Let’s say that out of those 20 visitors, at least 40% buy. That’s at least 8 sales per day earning you at least £160. Not bad for a days’ work.

Let’s say the month is February and we sell average of 8 products per day over the course of the month. That works out to £4480 in total. The total profit from your £3000 investment is £1480. A great return on your investment would you agree? Not to mention the increase in revenue over the months ahead.

SEO ROI SEO software can be very easily found for free or for a small fee on the Internet. However, the majority of the software you will find will fall into the black hat category which is frowned upon by all the major search engines. On the contrary, there is also SEO software on the market which are considered white hat, although they can come at a high expense and are usually rather complex and daunting to inexperienced marketers.

You may also, from time to time run into so-called “SEO Experts” that will dramatically undercut a lot of SEO companies out there. While these offers sound too good to be true, you’ll find that they usually are. A lot of these “experts” resort to shady black hat techniques which could potentially do more harm than good, and in extreme cases get your site banned and de-indexed from the major search engines. While their intentions are good, their methods are not.

All in all, just measure the cost of SEO against the possible gain or return on investment. Make a calculation on the profit you get even if just two people decide to do business with you based on your website per day, and then compare it with the costs. Chances are you will be convinced that SEO ROI is great. Search Engine Optimisation is not only a great marketing tool on its own, but can be used alongside other marketing campaigns to dominate your online market!